Every day across America, thousands and thousands of shoppers/customers enter the doors of retail stores, the biggest challenge is this: how can employees bring back the paying customers? My guide, The Keys To Customer Success, will help your business attract customers back.
Many growing businesses want to strive to have the best customer service possible. A few ways to attract the customers are:
When I was working Customer Success at a local retail store, I underwent a series of video training on different issues that may arise during a shift.. For example, when I was working at Bass Pro Shops, we had a contract with Capital One that allowed customers to apply for the Bass Pro Capital One Rewards Credit Card. All cardholders would get 25% off in the store, and we would be able to print off the card the same day! Bass Pro had success with that method. As a matter of fact, my department was #1 in the entire store for a whole month! If other retail stores can come up with an idea like Bass Pro, that would be a huge attention grabber for customers! Our success at Bass Pro was good, because every month we gave new incentives to join the club, for example we gave away a grill and a kayak to any customer who applied to the rewards program. Giving away bigger items like those made the program a success, and from there we kept going!
Some companies don’t even have a training guide for new hires.. The first step to landing a customer’s business is proper employee training. With my current employer, we are all about the member, we have in our wallets called The Compass which is our company’s mission statement (why we come to work), inside the compass, it contains nine different manifestations of the service. When I first started, I attended a new hire orientation that went all over the compass, and that our members come first. A growing business should do the exact thing as my current employer does, train on the company standards. Without a company standard, a company would fail and not succeed. Growing businesses need to look at the energy they are creating for the employees, and encourage them to strive to be the best they can be at their job. A few good examples of training the employee on Customer Success would be:
If a growing business or a business that has been in operation for a few years trains all new hires on those procedures, I can ensure the business that they will have the best training module in any and every operation the business runs.
In today’s operations, all businesses should have a way to have an outreach so customers can contact the business if they are having a problem with the product. A few examples would be: