Have you ever been driving along your local freeway and noticed a Chick-Fil-A billboard? Chick-fil-A marketers have come up with the perfect slogan: “Eat More Chicken.”

Eat More Chicken

In 1995, the chain introduced its slogan to the world: the famous “eat more chicken.” The slogan has been so successful that the chain has made it the company's message. The campaign plays out the idea that cows want customers to eat more chicken so that the cows will not be eaten in return.

https://lh6.googleusercontent.com/5_TI8oyRYHuHytwDr_UPaitlyvetBw-6YZbpPNHziz7clf4-ohzYIbo3ttcgDaHKLBgT51PIBtR7tFEUCuag_Agq-A0wDnh46vGhLOYt8NU3Vcg2sqQccgkjzKDyqZmjm-TBeNIqm-Tf8dHT

https://lh3.googleusercontent.com/fZl_zZ0rCMlEfW2U6yOD6syXzwRWxv2IKQOz9EuXy1MfoQ0bXd6XsMPMQ_YK9q5vW1tW2erhdMGXrK8-X0MuT-SAM-dG-TIrmJNW91PnIgDjtNaQz5CC0cVEBMhSgLbjcE3Hwj1THkaf6eks

Different types of Marketing Chick-Fil-A Uses

Chick-Fil-A has different ways that they advertise to their paying customers. A few examples would be:

• Chick-Fil-A Peach Bowl: The Peach Bowl is an annual football game played between the ACC-SEC, Chick-Fil-A has been sponsoring since 1997. From 2006/2013 it was originally known as the Chick-Fil-A Bowl.

https://lh6.googleusercontent.com/o2xS8EhyrXGbbFlwQbKYtdF-x0Gnzlwjz2-jL7jQqKafK4FKShOGVZS9vAxRsMMiHxC-RRzzolww8pSFuAbX6w_rAfZTm-ZzvowGWJjV9VIJe7_QwjDvjrVml2_9t3RAYMFaxsqKNFRrBw3o

• Social Media: By using social media, the chain has the ability to interact with customers. The chain has the second-highest social ranking among all other restaurants.

  https://lh6.googleusercontent.com/rLpNeVV_U5mvypHx_AL-yE8x6qD_3olwXKMgqTD-R01bm_m1k-WbyiYre-QDMWqllbmwqBA14YCQJGeRhyGu0uJVjmRwMhvKtZROv-NyXQqeqCGCklrLMMn6KP4jZWUSZP7AijoHdosDzEz3

• Television Advertisements

• Local community events

• In-store promotion

Targeting families

The chain has targeted families. Almost all of the stores offer family-friendly activities, or the chain will sponsor family sporting events. Chick-Fil-A always has a bright and clean restaurant. By specifically targeting families, Chick-Fil-A is able to maintain an excellent relationship with their highest value customers who make up a large portion of their customer base.

A report by the IBISWorld Industry Report estimates that Chick-Fil-A has approximately 3.3% of the fast food market, ahead of other competing chains, and still earns higher customer satisfaction rankings than any other chain!

Conclusion

In conclusion, the chain has been very successful at reaching the company's target market. By sponsoring all sorts of activities, bowl games, and family outings. By the chain doing the traditional advertising that has been proven to work for Chick-Fil-A, they will keep being so successful! By 2022, the net worth of Chick-Fil-A is expected to be 15 billion!